Copywriting- Activity 11


Locate an online sales pages for a product or service

Identify the copywriting elements you find (eg. problem, benefits, scarcity etc). List the elements you find (in order). State whether you think this would be an effective sales pages and give reasons for your choice.

Post a link to the sales page along with your report in the Portfolio.

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Call out to your audience / get their attention – Free shipping to Australia

Backup – on orders over $60 use code FREE60

Explain ease-of-use- click of a button, shopping app

Bonuses – 50% off everything

Guarantee – full refund if returned in 28 days

Social proof- Facebook, twitter, Pinterest, Instagram, Snapchat, Blog, YouTube

Call to action – shop now

Warning- tags must be attached and item exactly how you received it to return

Scarcity – known for the hottest trends


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