Locate 2 incentives for a prospect to exchange their email address. One should be a lead magnet and the other one not. Detail why the second incentive would not be considered a lead ‘magnet’.
Add screenshots of the incentives (labelled clearly as ‘Lead Magnet’ and ‘Not a Lead Magnet’), along with the information as to why the second is not a lead magnet, to the Portfolio.
LEAD MAGNET – Mura Boutique
You receive 10% off straight away
Its short and sweet
You will receive discounts in your email from time to time
Problem- want clothes and a reasonable price
Solution – sign up and receive 10% off
NOT LEAD MAGNET – Priceline
Don’t receive anything straight away
You have to earn enough points to get discounts
Lengthily process heaps of information to fill out to get nothing straight away
You don’t know what the perks are for signing upL