Lead Magnets – Activity 17

Locate 2 incentives for a prospect to exchange their email address. One should be a lead magnet and the other one not. Detail why the second incentive would not be considered a lead ‘magnet’.

Add screenshots of the incentives (labelled clearly as ‘Lead Magnet’ and ‘Not a Lead Magnet’), along with the information as to why the second is not a lead magnet, to the Portfolio.

 

LEAD MAGNET – Mura Boutique

You receive 10% off straight away

Its short and sweet

You will receive discounts in your email from time to time

Problem- want clothes and a reasonable price

Solution – sign up and receive 10% off

 

 

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NOT LEAD MAGNET – Priceline

Don’t receive anything straight away

You have to earn enough points to get discounts

Lengthily process heaps of information to fill out to get nothing straight away

You don’t know what the perks are for signing upL

 

 

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Screen Shot 2017-04-12 at 4.04.58 PM.png

 

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